Dr. Peter Rössger is the founder and owner of beyond HMI/////. We focus on creating knowledge on humans in autonomous driving, HMI concepts, usability, and user experience for the automotive industry, the Industrial Internet, mobile machinery, and software applications. We perform studies on markets, cultures, usability, and user experience. Our strategic market analyses give deep insights into automotive markets, the future of mobility, usability, and user experience trends and technologies. The target is to lift our clients to new levels of awareness, thinking, decision-making, and acting. We make our clients future prove and successful by bringing the human and its needs, wishes, dreams into the focus.
Peter is a professional keynote speaker in automotive trends and megatrends, technology, society, humans, and machines. This includes automotive human-machine interfaces, user experience, usability, and human factors.

I want to make this world a better place with better technology. We need to know everything about humans to design technology, not vice versa.

The Pop in your Job:
Make Technology Sexy! We need to know everything about humans to design technology, not vice versa. I believe in making this world a better place with better technology.